If you have ever watched an investor pitch, you'd know what sits at the heart of the narrative is The Story of the venture and its founder. Why does she do what she does, what is this a problem, how do we connect with people, what story does that numbers tell us, what impact can we create? And most importantly, what is the big bold dream that will come true if the investors trust us enough to put their stakes in our ventures? A well told Story can decide the direction and destiny of your venture.

The thing is, people won't care for our products until they trust or care for us. Our Brand Storytelling helps us place our unique voice in the cacophony of social media, and help us carve out our niche. It helps us establish our credibility and our subject matter expertise in the matter of our venture. Stories help us tell the world 'why we do what we do' using our personal narratives, the urgency of the problem we are solving, and our unique value proposition. And that not only earns us more money but also more trust and brand loyalty!

The prevalent culture of photoshopped social media presence doesn't let us be fully humanised with our brokenness and vulnerability. But beyond those facades, we humans are a little like werewolves: when one of us stand up and tell our honest true stories, the rest of us slowly arise and whisper: me too! It is this sentiment that sits at the heart of authentic human connection, and helps us form communities based on trust and solidarity. If you are a change-maker, create and knit your tribe closer and make your vision of a better world a shared dream through the power of stories.

Business Storytelling helps to redesign your everyday communication and business presentation to create an impact that is more memorable, engaging and convincing. Remember that classmate who would always get picked up to present in front of the class on the annual day function? Like that, a well built Business Storytelling muscle can create your unique and individuated brand in your workplace and help you become more present, visible and impactful.

With the help of strategic storytelling, we cross over the analytical minds of the people and appeal directly to their emotions. It helps us establish connection and develop perspectives so we can solve problems better and create commitments that last.

As educators, stories help us not just tell 'how' things happen, but 'why' it matters and 'what' they can do to execute or observe it in real life. Stories can make even the run-off-the-mill learning content exciting and demonstrative. when we use stories to deliver concepts and facts in form of narratives and anecdotes, it multiples the penetration, retention and application among the students.